Why shipping your tradeshow display doesn't have to cost so much.
Posted by Jessica Joly on Wed, Feb 09, 2011 @ 11:26 AM
Here we are again… Diesel prices on the rise looking to break new record highs. Ultimately, affecting your trade show budget… Here are a few tips to keep costs low and bosses happy.
1. Ask your exhibit house, or storage facility when they plan to ship the exhibit to show site. Then be sure to have all your tradeshow products sent to them for shipment along with the exhibit properties. This way you are paying for one shipment AND avoid minimum material handling fees for small show-site deliveries.
2. Plan ahead. Some logistics companies will provide fixed quotes. Meaning if the fuel surcharge goes up, your cost of shipping will remain untouched. Be sure to negotiate this prior to setting up the shipment. Display houses often have these relationships with logistics providers in place, but it never hurts to confirm.
3. Think lighter load. This doesn't mean you shouldn't bring the entire tradeshow booth. Ask to review your crate list with your exhibit house. To save on drayage and shipping, remove any uncessary items on a per show basis.
4. Drivers will sometimes wait up to 15 hrs in the marshalling yard to pick up freight, averaging $75 an hour. Many logistic companies who specialize in trade show transportation will negotiate unlimited wait time. Don’t be scared away by the slightly higher quote upfront.
5. Finally, bear with the times. Fuel is unfortunately an unpredictable commodity. It is best to focus on goals that prove ROI and reasons why you are at the trade show in the first place. Lead generation, new product launch etc...