Tradeshow Displays... In with the new. Out with the old?
Posted by Jessica Joly on Fri, Apr 08, 2011 @ 10:33 AM
When it's time for a new display questions like... How can we fit this in our budget? Will it be done on time before our next show, or launch? How do we create a RFP? And who do we seek out for bids…? Can make the thought of building a new tradeshow display quite exhausting. Over the next month, continue to check back, for I will help alleviate some of these pains by answering the above questions and more. Starting with when do you know it’s time for a new display.
1. The display appears to come straight out of the late 80’s and if you’re “lucky” early 90’s. People notice and wonder do they have anything new to offer, or just the same old, same old? If it’s worth spending the money to take a booth to the show…it’s worth utilizing your booth to make the correct statement.
2. Material handling costs average about $15k with the old 20,000lbs crated walls. Fabric is considerably lighter in weight and will likely last you longer, with less chance of damage in shipping and handling. Another light weight and versatile material used today is aluminum. And because wood is still neccessary in parts of the production don't be afraid of it, just attempt to use less and lighter options.
3. Every show, new graphics and major refurbishments are being made to try and hide the old brand with the new brand. From my experience and based on the attendance of 4 shows a year with a 20x40 display this can average about $17k a year.
4. This should be a no brainer, but if your company has purchased other brands under their umbrella over the past few years. Now is the time to highlight the full breadth of your company.
5. Finally, if your target audience has changed, your display must change too.
Check back next Friday for tips on how to create an RFP.