Any Super Bowl brings with it a flurry of activity, Hormel and EP were part of the action in the heart of downtown Minneapolis in 2018. Hormel wanted to leverage the energy and crowds that were gathered for the week of festivities to give back to our country and community with philanthropic and brand activations.
- Brand Engagement
- Philanthropic Activation
The Operation Gratitude mission is to gather personalized, hand-written notes to send as part of care packages they distribute to U.S. troops overseas. Hormel and EP supported this amazing cause by sponsorship and developing the space in the historic Dayton’s building in downtown MInneapolis where attendees could write their own messages.