As a $15 billion dollar agricultural giant, Land O’ Lakes includes multiple divisions across various vertical markets. Shared assets that support different division teams demand a flexible, efficient scalable program.
- Exhibit Design
- Tradeshow Program
LAND O' LAKES
2016 — PRESENT
At the IDDBA show, sampling and experiencing products are the main focus for exhibitors. Land O' Lakes wanted an open floor plan to allow for sampling of their new products with an open traffic flow. Vibrant colors combined with striking food photography attracted the audience from afar, while a deli-style environment engaged the customer and encouraged dwell time.
Utilizing as much of their existing assets/structure as possible, we updated messaging and graphics throughout to be relevant to Land O' Lake's new products and solutions. A main attraction in the environment was an oversized sculpture of butter creating a memorable photo-activation.
Land O' Lakes really wanted to focus on the technology and science behind its products at the IFT Expo. In addition to rebranding the existing structure, we created a microscope virtual reality station on the main aisle as a focal point. At this station, attendees can see an item under a microscope and learn more about the science behind the product and how it gets its flavor.