SPORTING
EVENT
WCCO hosted a one-of-a-kind Minnesota event dubbed "Lumberjam" during the Final Four weekend. This themed rooftop experience featured multiple activations including an indoor basketball court studio, surrounded by forest graphics. The environment provided opportunities for on-air viral moments featuring celebrities and athletes.
SERVICE
- Event Sponsorship
- Activation Management
CLIENT
WCCO
YEAR
2019
LUMBERJAM, A WCCO & EP PRODUCTION
"
My experience with EP was one in which I felt I was working with an organization that wanted to help my company grow it's brand and partner relationships. I wasn't expecting that. With that, their execution of the build out was exceptional. Teams were easy to work with and shared the goal of leaving lasting impressions with our audiences.
CASEY KESPOHL
Creative Director, WCCO
WCCO STUDIO
LUMBERJAM REDESIGN
LARGE FORMAT DESIGN & PRINTING
Exhibit Partners designed and executed a large printed forest backdrop for the in-studio basketball court, creating a dramatic space that transformed the court into a faux outdoor environment.
